From late night to Tops aisles: Guillermo Rodriguez debuts fresh salsa locally

Tops Friendly Markets press release & image

Tops Friendly Markets is turning up the flavor with the launch of Guillermo’s Salsa, a fresh refrigerated salsa line created by Guillermo Rodriguez of “Jimmy Kimmel Live!” fame. Customers can find the new produced-in-Rochester salsa varieties at Tops stores, marking the brand’s first launch in a local grocery retailer.

Produced in partnership with Chris Kirby, founder of Ithaca Hummus, Guillermo’s Salsa delivers bold, authentic flavor using simple ingredients and no preservatives – offering customers a fresh alternative to traditional shelf-stable salsa options. The line includes three varieties: mild, medium and hot.

“Customers today are looking for fresh, authentic products made with quality ingredients, and Guillermo’s Salsa delivers on all fronts,” said Rich Place, category business manager for Tops Friendly Markets. “We’re especially proud to partner with Guillermo’s to bring a locally produced product to our stores that combines great flavor, freshness and fun personality. We believe this is a perfect fit for our shoppers and for the growing refrigerated salsa category.”

Known for his humor and personality on late-night television, Guillermo created the salsa brand as an extension of his love for food, family and bringing people together. The refrigerated product category continues to grow as consumers increasingly seek fresher, cleaner-label alternatives.

“This salsa is made the way I like to eat – fresh, flavorful and simple,” Guillermo said. “I’m excited to partner with Tops to bring it to customers right here in Western New York where it’s made.”

Headquartered in Williamsville, Tops Markets operates a robust network of 152 grocery stores spanning New York, Pennsylvania and Vermont, including one franchise location in Lewiston. Discover more at www.topsmarkets.com.