31.61 million viewers for Packers-Bears Playoff on Prime Video shatters NFL streaming record

Wild Card matchup becomes most-streamed NFL game in US history, clearing prior mark by 4M+

Prime Video Press Release 

Prime Video delivered another record-breaking presentation on Saturday with 31.61 million viewers for its Packers-Bears Wild Card Playoff. Per Nielsen’s Big Data + Panel measurement, the event’s viewership established a new record for the most-streamed NFL game in history, shattering the previous mark by more than 4 million viewers, which was set on Christmas Day (vs. 27.52M, Lions-Vikings).

Packers-Bears attracted a 43% year-over-year viewership increase over Prime’s 2025 Wild Card Playoff between the Steelers and Ravens, which was also presented on a Saturday night (Jan. 11, 2025). Steelers-Ravens averaged 22.07 million viewers on Prime, which stood as an all-time high for any event on Prime Video until Packers-Bears eclipsed that mark on Saturday by nearly 10 million viewers. Saturday’s Packers-Bears game generated a peak audience of 34.16M between 9:15 and 9:29 p.m. ET, establishing another all-time high for Prime Video. 

According to Amazon first-party viewership data, Packers-Bears attracted the most concurrent viewers and highest single-day global viewership in the history of Prime Video.

“We could not have asked for a better game on Saturday, and very much appreciate our partners at the NFL who entrusted us to present such an incredible matchup,” said Jay Marine, head of Prime Video U.S., global sports, and advertising. “Surpassing 31 million viewers and setting an all-time streaming record illustrates our remarkable growth in a relatively short amount of time. We’re thankful for all the fans who tuned in on Saturday night and throughout this historic season of NFL games on Prime, and will keep working hard and innovating on their behalf.”

Below, please find additional viewership highlights from Prime Video’s NFL Wild Card game between the Packers and Bears. Please note that all figures (unless otherwise specified) are from Nielsen’s Big Data + Panel measurement.

•Prime Video’s NFL Wild Card game between the Packers and Bears averaged 31.61 million viewers in the U.S., establishing a new record for the most-streamed game in NFL history.

•Packers-Bears on Prime clears the previous mark for the most-streamed game in NFL history by more than 4 million viewers.

•Prime Video’s NFL Wild Card game scores a 43% increase and nearly 10 million more viewers vs. last season's comparable Wild Card game, which previously held the mark for most-watched NFL on Prime game.

•Most-Watched NFL on Prime games to date:

√ 31.61M, Packers-Bears, Jan. 10, 2026

√ 22.07M, Steelers-Ravens, Jan. 11, 2025 

√ 21.06M, Broncos-Chiefs, Dec. 25, 2025

•Packers-Bears delivers an all-time peak viewership high of 34.16M viewers between 9:15 p.m. and 9:29 p.m. ET.

•Prime Video’s NFL Wild Card game marks the first time since 2020 the Saturday primetime game averaged more viewers than the Saturday afternoon game.

•According to Amazon first-party viewership data, Prime Video’s NFL Wild Card game between the Packers and Bears attracted the most concurrent viewers and highest single-day global viewership in the history of the service. Amazon first-party viewership aggregates direct viewing data from the millions of devices and accounts watching in order to provide a comprehensive understanding of viewership across Amazon’s channels.

•Prime Video’s NFL Wild Card pregame show averaged 3.05M on Saturday night while facing overlap from the Saturday afternoon game. Saturday’s show delivered a 50% increase vs. last year’s Wild Card pregame (2.03M, prior to Steelers-Ravens, Jan. 11, 2025).

•Prime Video’s NFL Wild Card Nightcap postgame show averaged 4.96M on Saturday night, which stands as the most-watched postgame show on record for the NFL on Prime, and up 40% vs. last year’s Wild Card postgame on Prime (3.54M, following Steelers-Ravens, Jan. 11, 2025).