NBCUniversal's Peacock & Wolf Games to launch 'Law & Order: Clue Hunter,' turning TV's most enduring franchise into mobile habit

NBCUniversal press release & images

NBCUniversal announced Law & Order: Clue Hunter, the first mobile game built in partnership with Wolf Games, will begin rolling out on the Peacock mobile app May 19. Law & Order: Clue Hunter gives the franchise’s tens of millions of fans the opportunity to step into the role of investigator. They search crime scenes for hidden objects, identify suspects and solve cases inspired by the “Law & Order” universe. New cases drop weekly, and the game is built for short, mobile sessions. 

“ ‘Law & Order’ has one of the most passionate and enduring fandoms in television, and this game gives fans a new way to engage with the world they love,” said Elliot Wolf, chief creative officer and co‑founder of Wolf Games. “With Clue Hunter, we’re excited to put players at the center of the investigation and challenge their eye.”

“For over three decades, ‘Law & Order’ has built an incredibly durable and iconic franchise,” said Erin Underhill, president of Universal Television – the studio that has produced the “Law & Order” franchise for over 35 years. The game Elliot created is a natural evolution of that legacy tapping into storytelling that our fans already have a deep connection to.” 

“With our numerous mobile features, we’re extending our biggest franchises beyond passive viewing and into active participation on mobile devices where fans already spend so much of their time,” said Jim Denney, EVP and chief product officer, NBCUniversal Media Group. “By letting viewers step into the role of the detective with Law & Order: Clue Hunter inside the Peacock app, we’re creating a natural continuation of the story that drives daily engagement and competition, without sending them elsewhere. It’s a powerful example of how watch‑and‑play experiences deepen fandom and increase habitual mobile usage.” 

Law & Order: Clue Hunter is the first title to launch as part of NBCUniversal’s partnership with Wolf Games, the generative entertainment company founded by Elliot Wolf, Andrew Adashek and Noah Rosenberg. Announced in 2025, the collaboration builds on NBCUniversal’s long-standing relationship with Wolf Entertainment and its commitment to creating fan‑first experiences that create new touchpoints for audiences across platforms. 

The launch also marks another step in Peacock’s growing slate of interactive and mobile‑first experiences that blend storytelling, gameplay and innovation, keeping fans connected to their favorite franchises beyond the screen. 

Looking ahead, Peacock and Wolf Games will extend their collaboration with the upcoming launch of Public Eye on Peacock, coming this summer. Built around episodic, narrative‑driven cases, Public Eye immerses players in a modern world of crime, secrets, and shifting perspectives. 

Episodes of “Law & Order” and “Law & Order: SVU” are available to stream on Peacock.