'Holidays in the Heart of Buffalo' invites people to experience magic of theater & entertainment district

Celebration of arts, food, skating & seasonal atmosphere reinforces district as vibrant, walkable hub 

√ New Visit Buffalo interactive map makes planning outings easier than ever 

Shea’s Performing Arts Center Press Release

Buffalo’s theater and entertainment district is launching “Holidays in the Heart of Buffalo,” a new collaborative initiative inviting the community to enjoy a show, share a meal, lace up your skates, and soak in the magic of the season – all right in the heart of the city. 

Anchored by shows from Buffalo’s leading theaters, the December lineup features 66 performances and events, offering something for every age and interest. Highlights include holiday classics such as “Irving Berlin's White Christmas the Musical” produced by MusicalFare Theatre; “The Nutcracker,” a collaboration between Neglia Ballet, Shea’s and the Buffalo Philharmonic Orchestra; and “A Christmas Carol” produced by Alleyway Theatre; as well as exciting performances with a modern-day twist, such as “ ‘Twas The Night Before” by Cirque Du Soleil. 

“The holidays bring people together, to celebrate, uplift local businesses, and create memories to last a lifetime. Nowhere is that shared spirit felt more strongly than Buffalo’s theater and entertainment district,” said Brian Higgins, president and CEO of Shea’s Performing Arts Center. “When the arts, local businesses and the community unite, it fuels the vibrancy and connection that defines a thriving city.” 

The MusicalFare principal cast of “Irving Berlin's White Christmas the Musical.” (Courtesy of Shea's Performing Arts Center)

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"The theater and entertainment district truly is the heart of downtown Buffalo, and it’s never more apparent than this holiday season," said Randall Kramer, artistic/executive director of MusicalFare. "The festive atmosphere is palpable whether you’re seeing a show, enjoying a meal at one of the fantastic restaurants, or enjoying some family time at Rotary Rink. MusicalFare is excited to be involved in this collaborative effort, not only with its production of ‘Irving Berlin's White Christmas,’ but in helping to promote everything the district has to offer. We are thrilled to be a part of the renewed vitality that’s sure to be appreciated by everyone who experiences it." 

This year, the district will glow even brighter thanks to the Chippewa Alliance, which has expanded holiday lights, décor, and seasonal streetscape enhancements throughout the neighborhood. Its effort helps transform the theater and entertainment district into a welcoming winter destination, encouraging residents and visitors alike to stroll, dine, shop, and take in the festive atmosphere before and after performances. 

Chippewa Alliance President Chris Ring said, “Our new color-changing string lights bring a warm, festive glow to the district, matching the spirit of each season and holiday. Paired with the theater district’s recent enhancements, they help create a brighter, more welcoming place for families and neighbors to stroll, shop and celebrate. Additional touches – like holiday banners, seasonal flowers and well-lit décor – go a long way in shaping the overall feel of a commercial district, making it more vibrant, inviting, and full of community charm.” 

Visit Buffalo is proud to introduce its new theater and entertainment district online map, visitbuffalo.com/entertainment-district. The interactive map spotlights the concentration of dozens of theaters, live-performance venues, bars, restaurants, shopping and seasonal activities within a walkable stretch of downtown - making it easy to plan an evening out or a full day of holiday fun. All participating holiday events and programming will be listed on Visit Buffalo’s new landing page. It’s dedicated to the district and offers one central place for audiences to explore what’s happening throughout the season.

“Buffalo’s theater and entertainment district has always been one of the most vibrant corners of our city, and this holiday season is the perfect moment to shine a light on everything it offers,” said Patrick Kaler, president and CEO of Visit Buffalo. "Our new district map brings all of these incredible venues, restaurants and experiences together in one place, making it easier than ever for residents and visitors to plan a night out or a full day downtown. We’re grateful to Shea’s Performing Arts Center for leading this collaborative effort – it’s partnerships like these that help us create a welcoming, walkable, and truly memorable experience in the heart of Buffalo.”

Festivities include the season opening of Rotary Rink at Fountain Plaza on Dec. 6, coinciding with the downtown Christmas tree-lighting celebration from 5-8 p.m., a long-standing Buffalo tradition that brings families together for skating, music and holiday lights. The 2025-26 ice-skating season is presented by Community Bank. Outdoor ice skating at Rotary Rink is free to the public, with skate rentals available for just $3 for adults and $2 for kids. 

“Buffalo Place is thrilled to support this collaborative effort highlighting the theater and entertainment district during one of the most magical times of the year,” said Michael Schmand, executive director of Buffalo Place Inc. “Downtown Buffalo shines during the holidays, but what makes it truly special is that its energy, creativity and local spirit are here all year long. We’re proud to work alongside our partners to promote the incredible experiences, restaurants and cultural institutions that make this district such a vibrant destination. This initiative is a wonderful reminder of how much there is to enjoy in the heart of our city.”