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Sculpting got underway Friday morning ahead of Bills’ Saturday playoff showdown
M&T Bank Press Release & Photos
M&T Bank, the “Official Bank of the Buffalo Bills,” has commissioned a massive “Billieve Together” snow sculpture built outside its Delaware Sheridan branch in Kenmore (3637 Delaware Ave). M&T engaged local artist Eric Jones to create a 7-foot-by-20-foot snow sculpture encouraging fans to “Billieve” in their Buffalo Bills before the Divisional Round playoff game Saturday.
Bills fans are encouraged to take photos with the snow sculpture and tag @mtb_bills on Instagram for a chance to be featured on the official M&T Bank – Buffalo Bills Instagram page.
The sculpture is a continuation of M&T Bank’s “Billieve Together” playoff campaign, which included distributing 25,000 flags and holding a four-stop community rally last week.
This is the second consecutive year M&T Bank has commissioned Jones for a giant snow sculpture. Many of his Bills-themed sculptures have gone viral on social media, and he has previously been featured on Food Network’s “Halloween Wars” and “Outrageous Pumpkins.”
The M&T “Billieve Together” snow sculpture is part of bank’s “Football Brings Us Together” campaign – a community-focused initiative launched by M&T to celebrate Buffalo’s values and passions that bring Bills fans together. Last year, M&T proudly celebrated 40 years of partnership with the Bills and announced it would become a founding partner of the new Highmark Stadium. Follow @mtb_bills on Instagram to learn more.
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