'Flavortown' comes to life in new Food Network Series 'Flavortown Food Fight'

Guy Fieri hosts new series beginning Wednesday, March 4

Food Network Press Release

“Mayor of Flavortown” Guy Fieri will welcome the world to the tastiest place on earth in the new Food Network series “Flavortown Food Fight,” premiering Wednesday, March 4 (9 p.m. ET/PT), and streaming the next day on HBO Max and discovery+. 

Long referred to but never before seen, the mythical and delicious “Flavortown” will be the setting for this multi-round, culinary competition. In each episode, Fieri will welcome three chefs to “Flavortown,” where skills and cooking chops can earn advantages and ultimately a win. Competitors will choose their own adventure as they compete in authentic food establishments ranging from street food carts to neighborhood spots to fast casual eateries and the finest fine dining restaurants in the world. The chefs must be quick on their feet as their culinary knowledge, technical skills, and overall cooking acumen are tested round after round.

With restaurant names inspired by Guy’s life, the series will deliver everything fans have ever dreamed “Flavortown” could be. The winner of each episode has a chance to score up to $20,000 in prize money and will return to defend their title against two new chefs the following week.

“For the first time in television history, we’re opening the gates of ‘Flavortown’ and inviting some of America's most talented chefs to showcase their skills in a never-ending list of off-the-hook restaurants that you’ll only find here,” Guy said. “We’ve been building out this universe for years and I’m stoked to finally invite everybody in!”

In each episode, competitors will first complete the skills challenge, followed by two rounds of cooking challenges to earn their “paycheck” – but the catch is that only the final winner will get to take home the cash in this winner-takes-all game. Winners of the skills challenge will select the first restaurant kitchen where competitors will work to tackle real world menu-based challenges such as “Mexican Street Food” or “Five Star Fine Dining.” 

Mayor Guy Fieri's Camaro parked in “Flavortown” on the new Food Network series “Flavortown Food Fight.” (Food Network photo)

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Guy, as the mayor of “Flavortown,” will declare the theme of each episode and present each challenge with Hunter Fieri also stopping by “Flavortown” to present the menu for some of the cooking challenges. Two guest judges determine who moves on and who goes home. Episode winners have the chance to win up to $20,000 across the challenges and will return to face two new competitors the following week with no limit to the amount of wins they’re able to achieve.

“After years of hearing Guy talk about it, we are so excited to finally give fans a chance to see ‘Flavortown’ in all its glory,” said Betsy Ayala, head of content, food, Warner Bros. Discovery. “We know viewers will love this fresh take on the competition format, and the endless variables will make it one of our most exciting and unpredictable series yet.”

Over on Food Network’s social pages, Guy will lead an exclusive all-access tour through the “Flavortown” for the first time ever! Plus, fans can see what the judges are up to behind the scenes as they play hilarious games and attempt tricky food challenges. Also, check out exclusive photos from “Flavortown,” stay up to date on the competition and more via www.FoodNetwork.com.