Highmark Stadium's farewell season kicks off with epic 'Sunday Night Lights' drone show

Highmark ‘TaleGate’ returns to capture fans’ favorite memories

Highmark Press Release & Graphic

Highmark and the Buffalo Bills will kick off a memorable farewell season at Highmark Stadium with this week’s final home opener at the current stadium, promising a celebration of both the stadium's rich history and the passionate Bills Mafia.

Fans attending the Sept. 7 game against the Baltimore Ravens are in for an unforgettable experience with "Highmark Stadium Sunday Night Lights," an epic halftime show featuring an eight-minute drone display. Iconic images from the stadium's past will light up the night sky, bringing back years of cherished memories.

Adding to the excitement, Highmark’s “TaleGate” will return for its second year, offering fans an immersive experience to share their favorite Highmark Stadium memories inside a recording booth filled with memorabilia, authentic stadium seats, and photos from past decades. “TaleGate” will be located near Gate 5; fans can also upload their personal videos via the Buffalo Bills mobile app.

"We’re thrilled to bring our community of Bills fans together through these unique gameday experiences," said Christian LoGrasso, director, brand strategy and activation, Highmark Health. "From the spectacular 'Sunday Night Lights' drone show to the return of ‘TaleGate,’ this kickoff is about celebrating the connections and community that is so strong within our Bills Mafia fanbase. We’re grateful to the Buffalo Bills for their continued partnership, and we know that with the passion of our fans, we'll make this farewell season a truly unforgettable tribute to Highmark Stadium."

Building on the success of last year’s “TaleGate,” which garnered over 600 heartfelt tributes, Highmark is adding even more incentives for fans to participate. By sharing their memories, fans will have a chance to win an exclusive VIP pregame experience in Highmark's Igloo Village, a chance to see their story featured live in the Bills mobile app, and inclusion in the "Homage to Highmark Stadium" digital photo series currently being developed by the Buffalo Bills.

In addition to Sunday’s game, “TaleGate” will also be at home games on Thursday, Sept. 18, and Sunday, Nov. 2.