Destination Niagara USA supports Niagara Falls Fire Department Toy Fund with record-breaking sales

Destination Niagara USA Press Release & Photo

Destination Niagara USA is proud to announce its continued support of the Niagara Falls Fire Department annual Toy Fund. For the past three years, DNUSA has raised funds through the sale of holiday ornaments, with 100% of profits benefitting the Toy Fund.

In 2025, DNUSA expanded the initiative by launching a “Christmas in July” promotion, boosting fundraising efforts well beyond the traditional holiday season.

The campaign helped generate record-breaking results, with a total of $1,278.72 raised through ornament sales – the highest amount since DNUSA began supporting the Toy Fund.

“This partnership embodies the spirit of Niagara Falls USA – coming together to make a difference in our community,” said John Percy, president and CEO of Destination Niagara USA. “We are proud to support the Niagara Falls Fire Department Toy Fund in their mission to spread holiday cheer and ensure children in our community have a brighter holiday season.”

Founded in 1928, the Niagara Falls Fire Department Toy Fund has been a cherished tradition in the community, providing toys, clothing and other necessities to children and families in need during the holiday season.

“We are grateful for the support of Destination Niagara USA and the generosity of those who purchased ornaments this year,” said Vincent Orsi, president of the Niagara Falls Fire Department Toy Fund. “These funds help us continue our work in making the holidays brighter for children and families across Niagara Falls, ensuring that no child is left without a gift or warm clothing this season.”

Holiday ornaments will once again be available for purchase beginning Friday, Nov. 28, through Tuesday, Dec. 23, both in person at the Official Niagara Falls USA Visitor Center (10 Rainbow Blvd., Niagara Falls) and online at www.niagarafallsusa.com.

Additional ways to support the Toy Fund include:

•Check donations: NF Firefighters Christmas Toy Fund, PO Box 271, Niagara Falls, NY 14304

Cash collections:

√ Nov. 28 (Black Friday), 8 a.m.to 4 p.m. at Niagara Falls Boulevard and Military Road intersection

√ Dec. 6-7 at Latinas, Supermarket Liquors, and Consumer Beverages North Falls; at the Makers Market, from noon to 4 p.m. at Niagara Falls Conference Center

•Christmas telethon: Dec. 6, 11 a.m. to 7 p.m. at Niagara Falls High School; live entertainment, food trucks, basket raffle, Santa’s Workshop, toy/clothing/monetary drop-offs, and live stream

•5K Charity Run: Oct. 11, 11 a.m. until 2 p.m. at Lasalle Waterfront Park

•Boot bar brigade: Nov. 26, cash collections at local Niagara Falls and Lewiston bars

The mission of Destination Niagara USA is to expand the economic prosperity of the Niagara Falls USA communities by generating individual and group visitation. For more information, visit www.niagarafallsusa.com.