'Golden Boy' shirts to benefit Buddy's Second Chance Rescue

‘Paw It Forward’ fundraiser announced

Press Releases

Josh Allen is known as the “Golden Retriever of the NFL,” so it’s only fitting a "Golden Boy" shirt was made to showcase just how sweet he is!

Sweet Buffalo and Buffalogo have teamed up on the "Golden Boy" collab to raise funds for Buddy's Second Chance Rescue so they can save more dogs!

"Right now, these rescue dogs need a hero, and Josh Allen is Buffalo's hero. Josh truly does give off Golden Retriever vibes from his lovable and energetic personality on and off the field," said Kimberly LaRussa of Sweet Buffalo. 

Erik Westfield, owner of Buffalogo, added, "At Buffalogo, we value partners who care about Buffalo as much as we do – and Sweet Buffalo embodies that spirit. Their storytelling, energy, and commitment to doing good make every collaboration special.”

Find “Golden Boy” shirts, crewnecks and hoodies here: https://buffalogo.co/shop/sweet-buffalo/golden-boy/.

Image courtesy of Sweet Buffalo

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‘Paw It Forward’ fundraiser

Buddy’s Second Chance Rescue is hosting its first-ever “Paw It Forward” fundraiser, launching a new annual tradition, from noon to 3 p.m. Saturday, Dec. 20, at The Ridge in West Seneca. This community-focused event will bring together local businesses, rescue supporters, and families across WNY to raise critical funds for dogs in need.

Throughout the event, Trainwreck Sports will host a telethon-style livestream, featuring rescue stories, showcasing adoptable dogs, and encouraging viewers to donate and support Buddy’s mission in real time.

The fundraiser includes:

√ Local vendors

√ Raffles and giveaways

√ Adoptable dogs on site

√ Pet photos with Santa

In conjunction with the event, Buddy’s has launched the “Paw It Forward” campaign, partnering with businesses across WNY. Supporters can purchase a paw print donation ($5 minimum) at participating locations, write their name, and display it proudly in-store. This campaign runs through Dec. 20, with 100% of proceeds directly supporting the rescue’s lifesaving work. One can also donate online at: https://bscri.betterworld.org/campaigns/paw-forward-2025.

Funds raised help provide:

√ Emergency medical care

√ Pulls from high-risk shelters

√ Transportation and foster placement

√ Safe, loving second chances for dogs in need

Participating businesses will be announced on the Buddy’s Second Chance Rescue Instagram and Facebook accounts. Businesses interested in joining the campaign should contact elisabeth@bruckmanmedia.com.

Buddy’s Second Chance Rescue is a foster-based, volunteer-driven nonprofit dedicated to rescuing, rehabilitating, and rehoming dogs throughout Western New York and beyond. Through community partnerships and compassionate supporters, Buddy’s helps hundreds of dogs each year find safety, healing, and forever homes.