NFL legend Travis Kelce set to amplify fan experience at Six Flags

Six Flags Entertainment Corp. press release

Six Flags Entertainment Corp., the parent company of Six Flags Darien Lake, today announced a new strategic partnership with football legend and champion Travis Kelce, who will serve as a brand ambassador for North America’s largest regional amusement park operator.

The partnership brings one of professional football’s most influential and energetic personalities into the Six Flags family, supporting the company’s mission to deliver world‑class thrills and family fun across all its parks – including Western New York’s own Six Flags Darien Lake and Hurricane Harbor. The collaboration is expected to bring added excitement to fans at the “Thrill Capital of New York.”

Throughout 2026, Kelce will collaborate with Six Flags to share digital content across his social platforms, engage fans through branded experiences, and support marketing initiatives systemwide. Six Flags also has the right to incorporate Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms and in‑park marketing.

“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America,” said John Reilly, president and CEO. “His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well.”

Kelce said, "Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter. The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to the unforgettable experiences.”

Travis Kelce images provided by Six Flags Entertainment Corp.

••••••••

Financial terms of the partnership were not disclosed.

For more information about Six Flags Darien Lake and Hurricane Harbor, visit www.sixflags.com/darienlake

More about Six Flags Darien Lake: Six Flags Darien Lake’s wide variety of entertainment and top-notch thrill rides has made it the “Thrill Capital of New York” since 1964. Located 45 minutes from Niagara Falls between Buffalo and Rochester, the park boasts more than 50 rides, including seven world-class roller coasters, dozens of family rides, the region’s largest water park, and a 20,000-seat amphitheater operated by Live Nation. The park welcomes overnight guests in a wide range of accommodations – from a full-service hotel and modern cabins to rental RVs, and RV and tent campsites.

More about Six Flags Entertainment Corp.: Six Flags Entertainment Corp. (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. The company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes, DC Comics and PEANUTS.