Niagara Falls Memorial Medical Center appoints Emmy Award‑winning communications leader Katie Morse as vice president of marketing & communications

Press release

Niagara Falls Memorial Medical Center announced the appointment of Katie Morse as vice president of marketing and communications. Morse will lead the medical center's marketing, communications, media relations, and community engagement efforts, supporting Memorial's mission to provide exceptional care to the communities it serves.

Morse is an Emmy Award-winning communications professional with nearly 20 years of experience in strategic communications, public relations, brand development, and media relations. She has built a career crafting clear, compelling stories in fast-moving, high-pressure environments, earning the confidence of audiences and communities across Western New York.

Prior to joining Memorial, Morse served as a morning news anchor and reporter at WKBW-TV Channel 7 in Buffalo, where she covered major stories impacting Western New York, and became a trusted source of information during breaking news and community events. Her experience spans strategic communications, crisis communications, digital engagement, and public affairs, with a strong track record of building relationships across the region.

Katie Morse (Submitted photo)

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In addition to her broadcast career, Morse has demonstrated leadership throughout the Western New York communications community. She most recently served as board chair and president of the Buffalo Broadcasters Association, helping guide the organization's strategic direction and industry initiatives.

"Katie is an outstanding addition to our leadership team," said Joe Ruffolo, president and CEO of Niagara Falls Memorial Medical Center. "Her experience as a strategic communicator, combined with her deep understanding of Western New York and her passion for community engagement, will help us continue to strengthen Memorial's connection with the patients and families we serve. We are excited to welcome her to the organization."

"It is an honor to join Niagara Falls Memorial Medical Center," Morse said. "Memorial has a long-standing commitment to serving this community, and I look forward to helping tell the stories of the people, programs and caregivers who make that mission possible while strengthening our connections throughout Western New York."

Morse earned a Master of Business Administration from Canisius University and a Bachelor of Arts in Broadcast News from Kent State University. She is a three-time New York State Emmy Award recipient and received a New York State Excellence in Broadcasting Award for WKBW's morning show, “Good Morning Buffalo.”

More about Niagara Falls Memorial Medical Center: Founded in 1895, Niagara Falls Memorial Medical Center has a long tradition of serving the Niagara community. NFMMC’s hospital and primary stroke program are accredited by the Accreditation Commission for Health Care, and its primary care network is accredited by the National Committee for Quality Assurance. Memorial's inpatient services include a cardiac/stroke unit, a medical-surgical unit, an ICU, a labor and delivery unit, and an adult inpatient psychiatry unit – the only one of its kind in Niagara County. Memorial serves as a Center for Community Health by operating five primary care centers, a large outpatient adult mental health clinic, a Health Home, and several innovative community-based services. Thanks to a partnership with Catholic Health, Kaleida Health, and Erie County Medical Center, NFMMC operates the only cardiac catheterization laboratory in Niagara County. Memorial is also home to the Golisano Medical Oncology Center, which operates in collaboration with Roswell Park Comprehensive Care Center.