Niagara Falls Memorial Medical Center partners with Strive Markets to expand fresh food options for employees, patients & visitors

New micro market installations at NFMMC will provide around-the-clock access to fresh, high-quality food & drinks, supporting both everyday needs, emergency preparedness

Niagara Falls Memorial Medical Center Press Release & Photo

Niagara Falls Memorial Medical Center has partnered with Strive Markets, a regional leader in fresh food and self-service micro markets, to bring convenient, around-the-clock dining options to its medical campus.

Opening April 11 on the first floor of Memorial’s main hospital, the first Strive Markets location will offer employees and visitors convenient access to fresh meals, snacks, beverages and coffee. Additional installations – including the EMT pantry market and upgraded vending stations across campus – will be completed by April 15, marking the official launch of Strive Markets at NFMMC. On launch day, Strive staff will be on site to assist users, highlight new offerings, and answer questions.

“This partnership with Strive Markets enables us to provide healthier, higher-quality food choices, and ensures that nutritious meal and snack options are always available for our busy health care professionals, patients and visitors, day or night,” said Joseph Ruffolo, NFMMC president and CEO. “Strive Markets not only enhances our daily operations, but also strengthens our emergency preparedness by ensuring food and beverage access during severe weather or extended hospital stays – supporting the safety, comfort and well-being of our patients, staff and visitors when it matters most.”

Founded in 2011 by Jon and Jen Corto, Strive Markets has grown from a modest vending startup to a leading provider of innovative micro markets, smart vending, and fresh food services across Western New York. The Orchard Park-based company focuses on delivering quality food through advanced, technology-driven solutions such as cashless payment systems, smart vending technology, and an in-house commissary preparing fresh meals daily.

“We are honored to partner with Niagara Falls Memorial to bring fresh, convenient food options to those who work so hard caring for our community,” Jon Corto said. “Access to quality food should never be limited by the time of day or the intensity of your schedule, especially for health care professionals. We’re excited to support the well-being of Memorial’s staff, patients and visitors through this innovative approach.”

Strive Markets has established itself as a premier provider of convenient, nutritious dining solutions, operating more than 350 vending machines and 80 micro markets supported by a dedicated team of 70 employees. Recognized for its exceptional quality and innovation, Strive Markets received the International Foodservice Manufacturers Association (IFMA) Silver Plate Award for leadership in the food service industry.