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Collaboration between Shea's & Oxford Pennant celebrates Buffalo theater stitched in history

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Mon, Apr 28th 2025 06:50 pm

Community invited to raise flag to celebrate century of raising curtain at Shea’s Buffalo Theatre 

Shea’s Performing Arts Center Press Release & Photos

Shea’s Performing Arts Center and Oxford Pennant announce a collaboration proudly made in Buffalo celebrating the 100th anniversary of Shea’s Buffalo Theatre. Oxford Pennant is releasing limited-edition merchandise featuring the iconic landmark as the venue marks its centennial year.

Oxford camp flags, pennants, tote bags and magnets are now available for purchase at the Shea’s Performing Arts Center box office located at 650 Main St., Buffalo.

“We are pleased to partner with locally loved and internationally recognized Oxford Pennant to celebrate Shea’s Buffalo Theatre, a city landmark stitched in history,” said Brian Higgins, president and CEO of Shea’s Performing Arts Center. “These unique products allow theater-lovers and Buffalo-believers alike to display community pride and celebrate with Shea’s.”

Oxford Pennant co-founder and Creative Director Brett Mikoll said, "For over a decade, we’ve designed and manufactured all our products on Main Street, just steps from Shea’s marquee. It’s an honor to create this collection for the gem of downtown Buffalo."

January 2025 marked the 100th anniversary of the groundbreaking of Shea’s Buffalo Theatre, which will celebrate the centennial of its grand opening in 2026. A portion of the proceeds of the Shea’s-themed Oxford Pennant designs benefit Shea’s Performing Arts Center, a nonprofit whose mission includes delivering live performances, providing innovative art educational experiences, and preserving the National Historic Landmark theater.

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