AAA, Buffalo Bills launch exclusive AAA Bills MVP Membership

New membership program combines trusted roadside assistance & travel benefits with exclusive Bills fan experiences; Pro Bowl offensive tackle Dion Dawkins named inaugural campaign ambassador.

By AAA of Western and Central New York

AAA Western and Central New York, in partnership with the Buffalo Bills, announced the launch of the AAA Bills MVP Membership, an innovative new membership designed to unite two iconic organizations committed to serving Western and Central New York.

The new AAA Bills MVP Membership delivers trusted 24/7 roadside assistance, travel planning services, and valuable member discounts that millions have relied on from AAA for generations, while introducing opportunities for exclusive Buffalo Bills experiences including game tickets, pregame sideline passes, merchandise, special offers, and other fan engagement opportunities throughout the season.

The inaugural campaign features Buffalo Bills’ Pro Bowl offensive tackle Dion Dawkins, whose passion for the community, leadership on and off the field, and unmistakable energy make him the perfect ambassador for the program.

The AAA Bills MVP Membership represents a unique collaboration between two organizations synonymous with trust, loyalty and community. Together, AAA WCNY and the Buffalo Bills have created a membership that rewards fans while delivering meaningful, everyday value far beyond game day.

Photos courtesy of AAA.

"Bills Mafia represents some of the most passionate and loyal fans in sports, and we're proud to partner with the Buffalo Bills to offer a membership that reflects that same spirit," said Marke Dickinson, president and CEO of AAA Western and Central New York. "We're combining the peace of mind and value AAA members rely on every day with exclusive experiences that bring fans closer to the team they love. Whether you're cheering from the stands, gathering with family and friends on game day, or traveling across the state to support the Bills, the AAA Bills MVP Membership is designed for Bills fans who proudly call this region home."

Buffalo Bills, Chief Commercial Officer Jason Hartlund said, "Bills fans are the heartbeat of Western New York, and we're always looking for new ways to create meaningful connections with them beyond game day. We’re excited to partner with AAA and bring this co-branded membership to the Bills’ fanbase – and having a member of our team, Dion Dawkins, as the face of the campaign, makes it even more exciting. We're ready to welcome Bills Mafia to a AAA membership designed with them in mind."

Dawkins said, “The commitment. The excellence. The community. Those are all values that AAA, the Bills and I share. We all want to create memorable experiences for fans in Western and Central New York, and this campaign celebrates that. I’m getting the AAA Bills MVP Membership for me and the fam – you already shnow that.”

The AAA Bills MVP Membership officially launched Tuesday with current members being able to convert or new members being able to join through www.AAA.com/Bills and participating AAA Western and Central New York locations.

For more information about the AAA Bills MVP Membership, visit www.AAA.com/Bills or call 800-836-2582.