Just in time for football: Tops Friendly Markets launches 'Tops Tailgate Club'

6 weeks of gameday savings, recipes, rewards, exclusive gear & chances to win

Tops Friendly Markets press release

Tops Friendly Markets is helping shoppers get tailgate ready with the launch of its new “Tops Tailgate Club,” a six-week football campaign featuring gameday savings, recipes, entertaining inspiration, digital rewards, exclusive merchandise, and weekly prize giveaways.

From Sunday, Sept. 6, through Saturday, Oct. 17, shoppers can find everything they need for game day in the “Tops Tailgate Club” in-store – whether they are hosting the ultimate tailgate or cheering on their favorite team from home.

“Football season is all about bringing people together, and ‘Tops Tailgate Club’ gives shoppers everything they need to make gameday a winning celebration,” said Ron Ferri, president of Tops Friendly Markets. “From savings on fan-favorite products and new recipes, to fun digital games, exclusive gear and exciting prizes, there is something for everyone.”

Throughout the campaign, shoppers can:

•Score big savings on gameday favorites.

•Discover winning recipes and entertaining inspiration.

•Enjoy new TOPS BRAND football-themed snacks with By Abigail Lee inspired royalty print

•Win exclusive “GOAT” prize packages.

•Play the in-app “Kick to Win” game for additional rewards.

•Feel like part of the club with exclusive tailgate club gear designed By Abigail Lee.

The ‘GOAT’ giveaway

Every time shoppers purchase participating brands like Gatorade, Kings Hawaiian, BODYARMOR, Tostitos or Pepsi, they will be entered for a chance to win a weekly “GOAT – Greatest of All Tailgates” – prize package. One winner will be selected each week during the six-week campaign, for a total of six winners. Plus, win a chance to win tickets to the big game!

Each prize package includes:

√ $500 Tops gift card

√ RTIC 52-quart Ultra-Light Cooler

√ Weber Traveler Portable Gas Grill

√ Ooni Koda 12 First-Generation Pizza Oven

The total prize value is $1,477 per package.

‘Kick to Win’ digital game

Shoppers can also play the new in-app “Kick to Win” game throughout the campaign for additional chances to win swag and savings on game day essentials. Upon entering the www.kick.topsmarkets.com website, the entrant must click to kick a field goal attempt to see if that entry leads to a possible instant win prize.

Shoppers can earn additional kicks each week by purchasing participating brands like Frito-Lay, Coca Cola, Ritz, Margherita and Bounty. Digital prizes and rewards include exclusive tailgate gear, e-coupon offers on popular gameday products, and an entry into an NFL ticket giveaway where one lucky winner will win a pair of Buffalo Bills game tickets for the Jan. 10, 2027, Jets vs. Bills game (approximate retail value of $495).

The “Kick to Win” game affords the opportunity to have multiple winners throughout the campaign. Additional restrictions and eligibility requirements apply. Visit www.kick.topsmarkets.com for official rules.

More about Tops Friendly Markets: Headquartered in Williamsville, Tops Markets operates a robust network of 152 grocery stores spanning New York, Pennsylvania and Vermont, including one franchise location in Lewiston. Discover more at www.topsmarkets.com.